Project · marketing
Digital Marketing Strategy & Lead Acquisition Campaign
Planned a multi-channel campaign for metal products, from audience research and positioning to content, lead capture, and follow-up.
The Challenge
The product had a clear market opportunity, but campaign planning, audience selection, and sales follow-up were not connected.
The Solution
Combined customer research, practical positioning, channel planning, and lead capture into one campaign system with clear next steps for the sales team.
Results
- More focused audience targeting
- Consistent campaign messaging
- A clearer path from attention to inquiry
Digital Marketing · Market Research · Lead Generation